Consumers' attitudes/behaviors in “New Lifestyle”
Part 1 : Trend in consumer issues and consumer's attitude / behavior
Chapter 2 : [Feature] Consumer behaviors in "New Lifestyle" - Changes in "grounds for consumption decisions" -
Section 2 : Consumers' attitudes/behaviors in "New Lifestyle"
Consumers' attitudes/behaviors in "New Lifestyle"
- Whether there are any changes in the ways consumers spend their time and their consumption in "New Lifestyle" -
- About 70% of consumers feel "secure" to purchase goods/services on the internet. As the age increases, the proportion of consumers who feel "secure" decreases.
- Regarding "worries" concerning purchasing goods/services on the internet, more than 60% of consumers answered "Personal information is leaked/misused," "Goods/services are not as expected" and "Unwanted advertising emails are sent."
![[Figure I-2-2-17] Confidence to purchase goods/services on the internet (by age group)](/en/publication/annual_report/2021/img/img_figure_1_2_2_17.jpg "[Figure I-2-2-17] Confidence to purchase goods/services on the internet (by age group)")
![[Figure I-2-2-18] Worries/experiences when purchasing goodsservices on the internet](/en/publication/annual_report/2021/img/img_figure_1_2_2_18.jpg "[Figure I-2-2-18] Worries/experiences when purchasing goodsservices on the internet")
