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Consumers' attitudes/behaviors in emergencies

Part 1 : Trend in consumer issues and consumer's attitude / behavior
Chapter 2 : [Feature] Consumer behaviors in "New Lifestyle" - Changes in "grounds for consumption decisions" -
Section 4 : Consumers' attitudes/behaviors in emergencies

Consumers' attitudes/behaviors in emergencies

  • Comparing the first time (April 2020) and the second time (January 2021) when the state of emergency was declared, more consumers answered that there was "No change" before and after the declaration at the second time than the first time, regarding the frequency of foodstuff purchases and their amounts.
  • This suggests that more consumers exhibited calm consumption behaviors at the second time the state of emergency was declared.

[Figure I-2-4-4] Changes in frequency of foodstuff purchases before and after state of emergency was declared

[Figure I-2-4-5] Changes in amount of foodstuffs in each purchase before and after state of emergency was declared