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Policy Planning

Basic Plan on Consumer Policy

The Basic Plan on Consumer Policy is a five-year plan based on the Basic Act on Consumer Policy, which is established by the government for promoting consumer policy. This is decided by the Cabinet. The Plan is formulated to set forth the government guideline on policy measures intended to implement consumer policy in a systematic fashion so as to ensure protection and promotion of consumer interests.
The Plan provides a summary of, among other things, the basic direction of consumer policy, specific actions in each area and issue to be addressed with a special focus.

Measures to prevent financial detriment

Pursuant to the Consumer Safety Act, the Consumer Affairs Agency is working on preventing financial consumer detriment by taking prompt action to raise consumer awareness of dishonest business schemes. The CAA also takes an administrative action against the business concerned if necessary.

Sharing information on Internet-related consumer issues

The Consumer Affairs Agency regularly organizes an "Internet-Based Consumer Transaction Liaison Meeting," attended by relevant governmental bodies, trade associations and other experts, for exchanges of information and inputs with the aim of sharing Internet-related emerging issues and encouraging stakeholders to take actions.

International cooperation

The Consumer Affairs Agency is addressing to strengthen international cooperation by actively participating in international conferences such as the OECD (Organisation for Economic Co-operation and Development) Committee on Consumer Policy (CCP) and International Consumer Protection and Enforcement Network (ICPEN). The CAA is vice-chair of the CCP and the Working Party on Consumer Product Safety of the OECD. In addition, the CAA will strengthen cooperative relationships with countries with strong economic relations with Japan through close political dialogue.

In order to resolve cross-border consumer issues, the Cross-border Consumer center Japan (CCJ) has been established in 2011. If a consumer encounters a cross-border consumer issues, he or she can file a complaint online to the CCJ. Next, the CCJ forwards the complaint to a partner organization in a foreign country and proposes a resolution. The partner organization forwards the complaint received from the CCJ to the local business outside Japan. Then, the partner organization forwards a response to the CCJ. The CCJ forwards the response to the consumer. Vice versa, a consumer outside Japan can file a complaint to a partner organization if he or she encounters a consumer issue with a business in Japan. The CCJ helps resolve the complaint. As of March 2020, the CCJ has 15 overseas partners covering 26 countries/regions.

Outline of the CCJ

Recent topics

  • The CAA received the second prize of the ICPEN Consumer Education Award, Sustainable Consumption, by the campaign based on the Act on Promotion of Food Loss and Waste Reduction. (May 2020)