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International collaboration and cooperation on consumer administration

Part 1 : Today's consumer issues and consumers' behavior/attitude
Chapter 2 : Consumer-related socioeconomic situation and consumers' behavior/attitude
Section 1 : Consumer-related socioeconomic situation

Even more consumers use the Internet

  • Smartphones have rapidly become more widespread in recent years, with 30% of households aged 70 years and over owning them.
  • The Internet use rate has risen even among older generations recently.
  • As more households use the Internet, household spending over the Internet is growing year after year.

Figure 2-1-21 Changes in the penetration of information communications devices