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Consumers' behavior and attitude

Part 1 : Today's consumer issues and consumers' behavior/attitude
Chapter 3 : Consumer-related socioeconomic situation and consumers' behavior/ attitude
Section 2 : Consumers' behavior and attitude

Consumers choose sales channels from online stores, catalogs, etc.
according to their lifestyles and pace of consumption

  • The sales channel (excluding physical stores) most commonly used by consumers in the past year for purchasing products/services was "online stores" (43.9%), followed by "catalogs" (37.3%) and "TV shopping channels" (12.7%).

Figure 3-2-2 Online stores were used by 43.9% in the past year

Consumers are keenly interested in food safety and labeling issues

  • Among consumer issues having occurred in the past year or two, consumers showed the biggest interest in "food safety, such as food poisoning and additive problems" (81.7%), followed by "false labeling and other fictitious information on products/services provided by businesses" (66.8%).

Figure 3-2-6 Consumers are keenly interested in food safety and labeling issues

Public recognition of CAA activities markedly increased over the past year

  • In many fields, the activities of the Consumer Affairs Agency have become more recognized than they were a year ago. In particular, the recognition markedly increased regarding "regulating inappropriate labeling of products, etc." (14.8 percentage points) and "providing information on property damage to consumers" (12.4 percentage points).

Figure 3-2-9 Public recognition of CAA activities increased overall