[Feature] Changing consumption patterns of young people, and their participation in achieving sustainable society ~The new age where people become adults from 18 years old~
Part 1 : Trend in consumer issues and consumer's attitude / behavior
Chapter 2 : [Feature] Changing consumption patterns of young people, and their participation in achieving sustainable society ~The new age where people become adults from 18 years old~
[Feature] Changing consumption patterns of young people, and their participation in achieving sustainable society ~The new age where people become adults from 18 years old~
<Situation and reasons for consumer problems among young people>
• Such problems occur mostly in the area concerning moneymaking schemes such as side work, or the area concerning beauty.
→Problems concerning moneymaking schemes may be caused by exploiting young people's mind "not to want to miss a chance", and problems concerning beauty may be caused by exploiting young people's low self-esteem. There are not a few young people who become "friends" with a stranger through social media, and for some people, sharing a moneymaking scheme was a start of their friendship.
(Note) Created based on consumer affairs consultation registered with PIO-NET (as of March 31, 2022).
(Note) Created from the "Basic Survey on Consumer Life" (FY2021) of the Consumer Affairs Agency.
<Prevention of consumer problems among young people>
• Young people have various vulnerabilities including lack of knowledge and experience.
→Awareness raising, awareness building and consumer education corresponding to vulnerabilities of each person are needed. Also, it is important to prepare means for making it easier for young people to access consulting services, and social media can be one of them.
→To prevent consumer problems from ever happening, consumer education, etc. corresponding to vulnerabilities of each young person, preparation of counseling system using social media and AI, etc., and support for self-solving of such problems, will be worked on.
(Note) Created from the "Basic Survey on Consumer Life" (FY2021) of the Consumer Affairs Agency.
<Young people's concern towards SDGs, etc., and their participation in achieving them>
• They tend to have high motivation towards helping those who are in trouble or in need of help. On the other hand, while 40% of young people have interest in SDGs and ethical consumption, they do not actually participate in actions related to them.
• The topmost reason of not doing is "I do not know how to participate in them".
→It is required to make "those who are facing social issues more familiar", and "how to participate in SDGs, etc., easier to understand".
(Note) All diagrams are created from the "Basic Survey on Consumer Life" (FY2021) of the Consumer Affairs Agency.
<Promotion of young people's participation in actions towards achieving SDGs, etc. >
• Young people who actually participate in such actions began to have interest in them when they learnt about them in school education or while studying abroad, etc. They have gained a sense of achievement after participating in them, which makes their participation even more proactive.
→It is important to start promoting young people's participation from enhancing their understanding on social issues through school education, etc., and then make them realize that such issues actually involve them, and then make them well known about how to participate and also make results of their participation visible to them.
→To achieve sustainable society, "Promotion of young people's understanding on social issues and making young people realize that such issues actually involve them", and "Promotion of informing and educating methods for participating in ethical consumption, and making results of such participation visible" will be worked on.
