Establishment of the consumer administration systems of the national and local governments
Part 2 : Implementation of consumer policy
Chapter 1 : Major consumer policy at the Consumer Affairs Agency
Section 7 : Establishment of the consumer administration systems of the national and local governments
Introduction of a grant to strengthen local consumer administration.
- It is necessary to further strengthen local consumer administration, so that consumers will be able to receive high-quality consultation and relief services as well as to ensure their safety and remove their anxiety anywhere they live.
- "A grant to strengthen local consumer administration" was introduced in FY2018. It supports important consumer policies that need to be taken care of as a country, along with the establishment of the conventional consumer affairs consultation system.
More use and popularization of the consumer hotline "188 (I-ya-ya)" to young people.
- The consumer hotline "188 (I-ya-ya)," a common number known nationwide, will connect consumers to the point of contact for consumer affairs consultation nearby.
- In the survey in FY 2017, people knowing the name, phone number and the detail of the consumer hotline was 4.3%, recognition is around 6 to 7% for people aged 60 years & over, and about 2 to 3% for people in their late 10s to 40s. In particular, it is necessary to raise awareness among the youth.
- We will promote popularization to the youth using "First Step to society" (Created in March 2017), a consumer educational material for high school students, etc.
Establishment of the Office of Consumer Policy Frontiers in July, 2017.
- Consumer Affairs Agency and National Consumer Affairs Center of Japan (NCAC) established the "Office of Consumer Policy Frontiers" in Tokushima prefecture on July 24, 2017.
- As shown in the figure below, investigation, research, and model projects focused on new frontiers have been carried out intensively.
