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Ensuring of the safety of consumers

Part 2 : Implementation of consumer policy
Chapter 1 : Major consumer policy at the Consumer Affairs Agency
Section 2 : Ensuring of the safety of consumers

People who hesitate to purchase food products produced in Fukushima prefecture were at a minimum ever.

  • People who hesitate to purchase food products produced in Fukushima prefecture owing to radioactive materials, were at its lowest of 12.7%.

    On a downward trend after the 4th survey (August 2014).

    [The 11th Consumer Awareness Survey on the Negative Impact of Unfounded Rumors]

  • With regard to the reason for purchasing food products produced in Fukushima prefecture, "I want to support Fukushima prefecture and its producers." was the most common answer accounted for 40.9% (7.4% of total respondents) for the reason.

    [Online Survey on the Awareness Related to Safety with the Theme of Radioactive Materials]

The reasons for purchasing food products produced in Fukushima prefecture