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For raising children in a safe environment

Part 1 : Trends in consumer issues and consumers' attitude/behavior
Chapter 2 : [Feature] Toward the prevention of children's accidents
Section 5 : For raising children in a safe environment

Requirements for all relevant parties for the prevention of children's accidents.

(For the national and local administrative bodies)

  • Regulations through laws, etc. and measures to business operators, etc.
  • Collecting information on accidents, enhancement and reinforcement of the survey of the cause
  • Timely provision of information to people involved in raising their children
    • ◆Provide information according to the children's age in month or age, using information technology
    • ◆Raise awareness for not only mothers but also fathers, grandparents and local people

[For the business operators / business associations]

  • Establishment of voluntary standards through the business operators and the business associations aiming to secure safety
  • Development and provision of safer products / services

* The first principle in the "Charter of Corporate Behavior," Japan Business Federation "Develop and provide socially beneficial and safe products and services through innovation, and strive for sustainable economic growth and resolution of social issues"

[For adults around children]

  • Acquire the correct knowledge and take action toward the prevention of children's accidents
    • ◆Potential accidents by age (years, months)
    • ◆Appropriate actions to prevent accidents
    • ◆First aid and consultation method after the accident, etc.

[A wide range of collaboration]

  • The collaboration of a wide range of related parties, such as the local community, etc. is necessary to prevent accidents.
  • Gaining cooperation from medical professionals, experts, private organizations and others is also expected.

Figure Ⅰ-2-1-7 The flow of efforts for the prevention of accidents

Comprehensive efforts to prevent accidents in community and society.

◆ Efforts to make a safe city throughout the whole community
<Kameoka City, Kyoto prefecture>

  • Attained international certifications related to making a safe city and school, "Safe Community (SC)" and "International Safe School (ISS)".
  • 9 nursery schools in the city collaborated with the community (city, residents' association, and local citizens, etc.) making effort to keep their children safe.
  • By having nurses, etc. register child injuries to the City's unique electronic registration system, the "Child injury prevention system," nursery teachers, etc. can easily grasp the tendencies of the injuries.
  • Programs such as "Improving the environment" of commuting roads, etc. and "Safety and secure education" for guardians and children are implemented.
  • As a result of these efforts, child injuries from falls tend to decrease.
    Also, there was an improvement in safety awareness of the children themselves as a result.

[Figure] Efforts by Kameoka City

◆ Comprehensive approach from verification to implementation of measures
<The Tokyo Metropolitan Comprehensive Consumer Center>

  • Every year, consumers, business operators, academics and experts, etc. investigate the safety of selected products and services as the theme, and make proposals, compile awareness raisings to consumers, etc.
  • The latest themes for children's accidents are: "handrails to prevent falls from balconies" (FY2017) "toothbrushes" (FY2016), and "button batteries, etc." (FY2015).
  • For example, with regard to button batteries, etc., after the proposal the establishment of voluntary guidelines by business associations, the introduction of the package for preventing accidental ingestion, the revision of JIS JIS standards and more, were carried out.

[Figure] A poster about introducing a package for preventing accidental ingestion