Consumer Education
Advancing consumer education
The aim of consumer education is to guide consumers to acquire knowledge and skills, link them to appropriate behavior for safe consumer life. Consumer education also has an aspect as an activity of fostering people capable of coming forward to play a key role in society and contribute to its growth.
In December 2012, the Act on Promotion of Consumer Education came into force for the purpose of promoting consumer education in a comprehensive and integrated fashion.
The "Basic Policy on the Promotion of Consumer Education"(decided by the Cabinet, June 2013), which was developed pursuant to this Act, states that the national government and local governments should provide opportunities so that anyone, regardless of where he or she lives, can access consumer education in various settings, including school, home, community and workplace, throughout a lifetime from young age to elderly.
Initiatives to reduce food loss and waste
Food Loss and Waste refers to food that is discarded even though it is still edible. In Japan, 4.72 million tons of Food Loss and Waste is generated.<>br This is equivalent to approximately 1.3 times the amount of global food assistance (3.7 million tons per year in 2023) provided to people suffering from hunger around the world. Food Loss and Waste per capita in Japan is about 103g, it means that "about one rice ball of food" is thrown away every day. Do you think it "MOTTAINAI (too good to waste in Japanese)", don't you?
We need to reduce Food Loss and Waste in order to make effective use of precious resources and to reduce environmental impact.
Towards reducing Food Loss and Waste in Japan(April 21,2025) [PDF:2.9MB]
