Globalization of consumer life
Part 1 : Today's consumer issues and consumers' behavior/attitude
Chapter 1 : [Feature] Globalization and consumer issues
Section 1 : Globalization of consumer life
Consumer life is globalizing as the mobility of goods and people increases
- Japan's import value of consumer goods increased from 9.7 trillion in 1990 to as much as 17.9 trillion in 2014.
- Visitor arrivals reached a record high of 13.41 million in 2014. Travel consumption by tourists has expanded.
- With the widespread availability of the Internet, individual consumers have become able to purchase directly from businesses outside Japan.
Imported goods and foreign visitors make consumers realize globalization
- Consumers are feeling more connected with foreign countries as they see plenty of imported food and products around them and many foreigners visiting Japan.
- Consumers carefully check the labels of imported food and products.