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Response to elderly people's consumer problems

Part 1 : Today's consumer issues and consumers' behavior/attitude
Chapter 2 : [Feature] Consumer problems faced by the elderly
Section 3 : Response to elderly people's consumer problems

When elderly consumers are victims, people around them tend to seek consultation for them

  • Among consumer affairs consultations provided for people in their thirties to sixties, slightly less than 90% were asked for by the person involved in problem. However, the equivalent figure was smaller for other generations, at a little more than 70% for consumers in their twenties and seventies and only just below 30% for consumers in their teens and nineties. This indicates that when the victim is underage or very old, people around him/her tend to seek consultation.

Figure 2-3-1 When elderly people or minors are victims, people around them tend to ask for consultation instead of them

Elderly people in trouble need help from someone close

  • People who said they knew someone old and close to themselves that had been affected by consumer problems in the past year accounted for 2.2% of the total respondents in a consumer survey. When asked who had mainly handled that problem, only 30% said the person involved had, suggesting that older people in trouble need support from someone close.

Figure 2-3-2 Among consumer problems affecting elderly people, only 30% were handled by the very person involved

Local consumer affairs centers are recognized by a large majority of the elderly but what they do is less known and trusted

  • As much as 76.8% of elderly people recognized local consumer affairs centers, including those knowing them by name or by name and service. However, the percentage of those trusting the centers was only 13.1%. The degree of recognition was divided into several levels, including those who knew the name (62.4%) and those who knew the name, service and/or the local location and contact (36.1%).

Figure 2-3-3 More than 70% of elderly people recognize local consumer affairs centers