Consumer Affairs Agency, Government Of Japan
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White Paper on Consumer Affairs 2015 [Summary]

Part 1 Today’s consumer issues and consumers’ behavior⁄attitude

Chapter 2 Consumer-related socioeconomic situation and consumers’ behavior⁄attitude

Section 1 Consumer-related socioeconomic situation

Even more consumers use the Internet
  • Smartphones have rapidly become more widespread in recent years, with 30% of households aged 70 years and over owning them.
  • The Internet use rate has risen even among older generations recently.
  • As more households use the Internet, household spending over the Internet is growing year after year.

Figure 2-1-21 Changes in the penetration of information communications devices

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