Consumer Affairs Agency, Government Of Japan
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White Paper on Consumer Affairs 2013 [Summary]

Part 1 Today’s consumer issues and consumers’ behavior/attitude

Chapter 3 Trends in consumer issues

Section 4 Consumer affairs consultations concerning the Great East Japan Earthquake

Consultations related to the 2011 earthquake concentrate on housing issues in the four disaster-hit prefectures and on food- related issues elsewhere

The leading topic of consultations related to the Great East Japan Earthquake were housing issues, such as “work & construction” and “real estate rental,” in the four disaster-hit prefectures,* but elsewhere it was food issues, such as “vegetables” and “rice.” There was a clear difference in consultation issues between the four disaster-hit prefectures and the other regions.

Figure 3-4-2 Consultations related to the 2011 earthquake concentrate on housing issues in the four disaster-hit prefectures and on food-related issues elsewhere

Figure 3-4-3 “Vegetables” topped the list of issues of radiation-related consultations after the disaster

*The four disaster-hit prefectures are Iwate, Miyagi, Fukushima, and Ibaraki.

Half of consumers want food with as low radioactivity as possible, in addition to meeting regulatory standards

According to the “Consumer Awareness Survey on the Negative Impact of Unfounded Rumors” conducted by the Consumer Affairs Agency on or after February 14, 2013, about half of consumers who responded said they wanted food not just meeting the regulatory standards but also showing as low radiation levels as possible. Only 30% of the respondents were aware that the regulatory standards for radioactive materials contained in food are strict enough to ensure safety even for people who would eat food with those levels of radioactivity all their lives.

Figure 3-4-4 Half of consumers want food with as low radioactivity as possible, in addition to meeting regulatory standards

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