Consumer Affairs Agency, Government Of Japan
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White Paper on Consumer Affairs 2013 [Summary]

Part 1 Today’s consumer issues and consumers’ behavior/attitude

Chapter 2 【Feature】 Consumer problems faced by the elderly

Section 3 Response to elderly people’s consumer problems

When elderly consumers are victims, people around them tend to seek consultation for them

Among consumer affairs consultations provided for people in their thirties to sixties, slightly less than 90% were asked for by the person involved in problem. However, the equivalent figure was smaller for other generations, at a little more than 70% for consumers in their twenties and seventies and only just below 30% for consumers in their teens and nineties. This indicates that when the victim is underage or very old, people around him/her tend to seek consultation.

Figure 2-3-1 When elderly people or minors are victims, people around them tend to ask for consultation instead of them

Elderly people in trouble need help from someone close

People who said they knew someone old and close to themselves that had been affected by consumer problems in the past year accounted for 2.2% of the total respondents in a consumer survey. When asked who had mainly handled that problem, only 30% said the person involved had, suggesting that older people in trouble need support from someone close.

Figure 2-3-2 Among consumer problems affecting elderly people, only 30% were handled by the very person involved

Local consumer affairs centers are recognized by a large majority of the elderly but what they do is less known and trusted

As much as 76.8% of elderly people recognized local consumer affairs centers, including those knowing them by name or by name and service. However, the percentage of those trusting the centers was only 13.1%. The degree of recognition was divided into several levels, including those who knew the name (62.4%) and those who knew the name, service and/or the local location and contact (36.1%).

Figure 2-3-3 More than 70% of elderly people recognize local consumer affairs centers

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