Consumer Affairs Agency, Government Of Japan
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White Paper on Consumer Affairs 2013 [Summary]

Part 1 Today’s consumer issues and consumers’ behavior/attitude

Chapter 1 Consumer-related socioeconomic situation and consumers’ behavior/attitude

Section 1 Consumer-related socioeconomic situation

Aging society: Population aging rate on the rise

As people grow older, their physical abilities decline and their judgment weakens, making them more likely to get involved in consumer problems. The Japanese society is steadily aging, with the population aging rate having increased from 5.7% in 1960 to 23.0% in 2010 and expected to rise further to 39.9% by 2060.

Figure 1-1-6 Steadily aging Japanese population

Growing use of IT: Accelerating increase in online transactions

Monthly household spending via the Internet was approximately ¥4,600 on average in 2012, four times as large as the amount a decade before. The growth has been driven by the wider use of information and communications tools, such as the Internet, personal computers and mobile telephones.

Figure 1-1-9 Household spending via the Internet is increasing

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